7 tips to start an Instagram business (2023)

FAQs

What is the best way to start an Instagram business account? ›

Set up your Instagram Business Account

In settings , find Account and tap Switch to Professional Account. Pick a category that best describes your business, then select Business. You're all set, you've got an Instagram business account.

Instagram accounts with 1,000 followers make $1,420/month on average and up to $100 per sponsored post. However, Instagram does not pay influencers directly, so you can begin making money whenever you land your first sponsorship deal or join an affiliate program, even if you don't have 1,000 followers yet.

All creators will receive an invoice regardless of how much was earned. A remittance confirms that your payment is issued and deposited to your selected payment method after earning the minimum amount for your product. Both invoices and remittances are sent as a PDF to the email address on record for your account.

How much you earn depends on the amount of views your video gets, or “Monetizeable Plays,” according to Instagram. You'll get 55% of ad revenue generated from each view, paid monthly to your bank account. Turn on In-stream Video Ads and start earning in three steps: Go to Account Settings.

The ability to add links to Instagram Stories isn't available to all businesses, however. You need to have a business profile with 10,000 followers before Instagram gives you access to this feature. Alternatively, you can qualify for this swipe-up feature if you have a verified badge.

According to the Influence.co rate map, most influencers from 10k to 25k followers usually make $100-$250 per post on social media networks, or Instagram in our case.

There is no required number of followers that you need to get verified on Instagram. Having said that, one of the core requirements for getting approved is having a notable account. This means that your account must represent a well-known and highly searched-for person, brand, or business.

For most monetization products, payouts are released around the 21st of every month for earnings made in the previous month. For example, earnings made in January will be paid out around February 21st.

Many Instagram influencers start to make money with under 10,000 followers. Nano and micro influencers have gotten attention from marketers because of their engaged audiences. Instagram influencers share how many followers they needed to get paid and how much they earn.

How to become an influencer? ›

1,000 to 5,000 views = $50. 5,001 to 10,000 views = $100. 10,001 to 50,000 views = $500. 50,001 to 100,000 = $1,000.

Reels bonus program

Since launching Reels, Meta tested numerous ways for creators to monetize their projects, including the Reels Play bonus program, which pays a “bonus” to anyone whose Reels get at least 1,000 views over a 30-day period.

Do I use my real name on Instagram? Yes, you can use your real name on Instagram. Especially if your Instagram account is for business purposes. Using real and easy to find username on Instagram is preferable so people can easily look you up.

If you choose to go with a photo for your first post, it should be eye-catching and immediately grab your audience's attention. It should also communicate a message, tell a story, or inspire a feeling in your viewer that lets them know what you're all about.

Generally, we recommend posting at least once a day to maximize your visibility and engagement. However, if you have more time and resources, you can post multiple times a day, or even several times a week. Experiment to find the posting schedule that works best for you and your followers.

While having an account is free, you'll need to pay for any ads you run. What are the benefits of using Instagram for business? Using Instagram for business can drive brand awareness, boost sales, and build and track audience engagement. It's an excellent way to find customers where they're already spending time.

The exact amount of payment for likes depends on many factors such as the number of likes, the type of post, the number of followers, and the age of the post. The service may also take into account factors such as follower demographics, post content, and engagement levels.

The most common way is getting paid by companies, brands, and services. Typically, they need to create content and get paid by the agreed rate. Some do commissions too — just like in affiliate marketing and collaborations. Another way is through product promotion or displaying ads on their content.

How much money does 5K Instagram followers make? ›

That's exactly what other IG influencers thought before they made an effort to cash in on their Instagram posts. According to CNBC, someone with 5,000 Instagram followers and 308 sponsored posts a year can make $100,000. How much money you make will depend on other factors, sure.

Keep in mind that there's no exact number of followers you need to have to qualify for a verification badge.

As long as you are able to prove that you are a “notable,” or highly searched for, person (or your account represents a widely recognized business or organization), you can get your account verified regardless of your number of followers.

While the number of followers you have can be anywhere from 1,000 to 1 million to make money from Instagram, one constant thing is high engagement rates. There's no point in posting content on Instagram if your followers aren't seeing or interacting with it.

She goes on to say, “Those who do this full time focus on creating original content, be it curating photos, videos or even long-form content; they spend a lot of time working to build their branding. This will help them grow their following and create more awareness of their brand to increase the opportunities.”

People with followers in the range between 500,000 and 1 million followers on a social network are macro-influencers. Most influencers are micro-influencers with between 10,000 and 50,000 followers. In really specialist niches, you have nano-influencers with fewer than 1,000 followers.

If you don't want to show your face on Instagram, that's totally ok. Like I said before, there are plenty of very successful Instagrammers out there who don't show their face.

1. Business or Creator Accounts. Instagram puts both business and creator accounts under the same term of “professional accounts.” Unlike personal Instagram accounts, these types have access to special features. Professional accounts have access to Instagram Insights, gift card delivery stickers and the contact button.

Is it better to start a new Instagram account for business? ›

Should I Go For A Business Instagram Profile Or Not? If you don't intend to use any of the features that come with a business profile, then it makes more sense to stick with your personal Instagram account. The flip side is if you do intend to use any of those features, you will need to switch to a business account.

Because social media is all about engagement and making connections, an Instagram business profile may make followers less inclined to engage with you than if you were a personal profile, since they may view your account as promotional. Potential for decreased visibility.

Instagram business profiles are free to anyone who wants one. We'll teach you how to switch and take advantage of exclusive features. Are you wondering how to get an Instagram business profile? We've got good news: Anyone who wants one can have one.

If you own the Page that is connected to your business's Instagram account, you can give other people permission to post or boost your business. Add people to your Business Manager. If you're using Business Manager to manage Page roles, you'll need to assign roles in Business Manager. Add people to your ad account.

Disadvantage #1: Less Visibility

Business posts and ads appear lower in users' feeds than posts by their friends and family. By switching to a Business account, you're automatically demoting yourself in the ranking algorithm.

Business and Creator accounts have many similarities, but each is geared toward a slightly different user. Creator accounts work well for personal brands and influencers, while Business accounts are meant for brands and influencers who have already built in their monetization strategy.

For brands that maintain a healthy mix of stories, reels, carousels, and single static images, it's best to post 2-3 feed posts per week. That's the industry standard. If you post in the feed together with the other Instagram content types, you might risk overloading your audience.

Can you see who views your Instagram profile? Instagram doesn't allow users to see who views their profile. So if you look through someone's profile and don't like or comment on a post, there's no way for them to know who sees the pictures.

What does a professional Instagram account look like? ›

A professional account has a category label directly below the profile picture. This category will follow the category of your linked Facebook Page. You can opt to display or hide your category label on your profile after setting up.