7 tips to start an Instagram business (2023)

To help you start your business (or just grow it!), we interviewed the team behind itA colorful storyand compile a list of 7 tips to help you get noticed and grow your Instagram following.

Whether you're starting a new business, startup, or side project, everyone wants to know how to get popular on Instagram. Elsie Larson, co-founder of the popular blogPretty crappyShe has over 350,000 followers on Instagram and knows exactly what works and what doesn't on Instagram. But she felt she was missing one thing: a great photo-editing app that would create the same bright, bold, and colorful photos that her Instagram feed offers. And thusA colorful storyborn.

7 tips to start an Instagram business (1)

7 tips to start an Instagram business (2)

7 tips to start an Instagram business (3)

Using the strategy described below on Instagram, A Color Story managed to gather a lot of peopleOver 5,000 followers on Instagram before their app was even available! Since its release two weeks ago, "A Color Story" has arrived.w App Storeand now has over 62,000 followers which is amazing.

How did you do that? You have a lot of followers@Nice messit definitely helped, but there are a lot of themGfrom A Color Story you can learn about starting your own Instagram business:

1. Get the Instagram community involved in beta testing

7 tips to start an Instagram business (4)

7 tips to start an Instagram business (5)

7 tips to start an Instagram business (6)

When starting a new business, it's important to get early feedback on your ideas, concepts and products. However, for your Instagram business to be successful, you should include members of the Instagram community in your testing to get valuable feedback.

(Video) IF I HAD TO START FROM 0, THIS IS WHAT I WOULD DO | DO THIS to Hit 10k Followers On Instagram

During the beta testing phase of A Color Story, the A Beautiful Mess team created a beta testing group that included Instagram influencers who had a similar Instagram style to match their app. “We brought in these influencers early on to help us narrow down the filters (from 140 to 100) and they also helped us create new tools that we hadn't thought of,” says Trey.

By involving Instagram influencers in the development of the app, not only were they able to get valuable feedback, but they also felt included in the team and were excited to publish an article about A Color Story and share the app with their followers.

[clickToTweet tweet="Engage Instagram users in beta testing to encourage them to share your product" quote="Engage Instagram users in beta testing to further encourage them to share your product"]

7 tips to start an Instagram business (7)

7 tips to start an Instagram business (8)

7 tips to start an Instagram business (9)

2. Drive all traffic to your Instagram account

7 tips to start an Instagram business (10)

7 tips to start an Instagram business (11)

7 tips to start an Instagram business (12)

If you want to start an Instagram business, setting up Instagram is importantMoldIn one place, you'll find release date info, product deals, and anything else you want to share! Driving all of your blog post, email, and website traffic to your Instagram profile gives you an edge in building your Instagram community.

A Color Story was first announced onblog poston A Beautiful Mess and readers were encouraged to follow the app's Instagram feed to stay updated on the release date. They posted regularly on the channel to remind their followers and started interacting with their community even before the app was available.

(Video) How to Create an Instagram Business 2022 [Step by Step Tutorial] - Make Money on Instagram

This strategy may not work best for every business—for example, some businesses may want to drive all traffic to their newsletter signup page—but if you want to make Instagram waves, it's best to drive everyone to your Instagram before you go live.

7 tips to start an Instagram business (13)

7 tips to start an Instagram business (14)

7 tips to start an Instagram business (15)

3. Create the following before booting

To successfully launch your Instagram business, you must first create a buzz before you go online! About a week and a half before the actual launch of the app, a colorful story was announced on her blog and Instagram, generating anticipation and excitement among her followers. The beta testing team of Instagram influencers helped by posting about the app on their own channels, and together they were able to generate growing excitement for the app, leading to a more successful launch when the app went live!

4. See a beautiful preview of your Instagram feed

7 tips to start an Instagram business (16)

7 tips to start an Instagram business (17)

7 tips to start an Instagram business (18)

Before you send your friends, family and followers to your Instagram feed, make sure it looks great first! They should already post a few photos (3-5) to show what kind of content they can expect from you, along with visual content that conveys your brand and company. Wait until you've set up a beautiful preview feed to get your Instagram up and running.

For a colorful story, gInstagram feedwhich was already full of beautiful and bright images, played a key role in showcasing the photo editing app's capabilities and conveying the brand's message. One look at her Instagram feed and you instantly know her brand and want to follow her to learn more!

[clickToTweet tweet="Post 3-5 photos before starting Instagram" quote="Post 3-5 photos before starting Instagram"]

(Video) 7 Steps to Startup Success | Quick Tips #startup #businesstips #startupshorts #shorts #startupindia

5. Create an Instagram-worthy name

7 tips to start an Instagram business (19)

7 tips to start an Instagram business (20)

7 tips to start an Instagram business (21)

Naming a company is already a big challenge, but don't forget about Instagram! Not only do you want an Instagram handle that's already available (and ideally available on all social networks), but you also want to think about your hashtags.

As creative hashtag projects become more and more popular, it's important to have an active branded hashtag that really engages customerswantingUse the pot of gold at the end of the Instagram rainbow. herschelsHashtag #Good Journeyhas been used over 700,000 times compared to #HerschelSupply which has been used over 150,000 times. If you're starting a new business, a brand that becomes a growing hashtag can be the key to success on Instagram.

A Color Story's entire marketing strategy was Instagram-oriented - even the app's name! “We chose A Color Story because we wanted people to feel comfortable tagging their photos with our name, which helps us build brand awareness and communicate,” says Trey. "The name 'A Color Story' is a good representation of what our app is, but it can also be used to describe photos." Over 40,000 Instagram photos have been tagged as #acolorstory in just a few weeks!

6. Offer exclusive perks on Instagram

7 tips to start an Instagram business (22)

7 tips to start an Instagram business (23)

7 tips to start an Instagram business (24)

Before/After edited by@JeffMindellUse color in color history.

Once you've built your Instagram followers and a great Instagram feed, you want your customers and community to stay engaged and excited about your business! An easy way to do this is to offer an incentive, perk, reward or discount only on Instagram. Whether it's an Instagram-only discount code or an Instagram giveaway, giving a little makes a big difference!

(Video) 7 Tips to Grow Your Instagram Business FAST!

To reward its followers and attract new ones, A Color Story app offers many free filters available only to its Instagram followers. App users who haven't yet visited their Instagram feed will see the offer and be able to unlock the filters just by following. Genius!

7. Participate in hashtags

7 tips to start an Instagram business (25)

7 tips to start an Instagram business (26)

7 tips to start an Instagram business (27)

Growing your Instagram business requires patience and dedication, and the work never ends!Schedule your Instagram postsPlanning ahead is an easy way to organize your business and stay on schedule on Instagram. After starting your business, you still want to invest in connecting with other Instagram users by participating in various hashtags. “The web is huge,” says Trey.

"If you want a good following on Instagram, you better deal with hashtags. Find the hashtags your audience is scrolling through, start using them in your photos, and people will find you."

A Color Story went a step further and created their own hashtag project#AColorWeeka week after its release. Each day they featured photos in a different color of the rainbow and people from all over the Instagram community participated!

Keep your business organized and get the most out of your Instagram account by easily planning and scheduling posts with Latergramme.

[button text="Schedule your first post now!" color="blue" url="https://later.com/“

Never miss a trend againJoin over 1 million marketers to get social news, trends and tips straight to your inbox!Email adress

(Video) 7 Proven Tips for Success: Mastering the Art of Negotiation! (Ep 137)


What is the best way to start an Instagram business account? ›

Set up your Instagram Business Account

In settings , find Account and tap Switch to Professional Account. Pick a category that best describes your business, then select Business. You're all set, you've got an Instagram business account.

How much does Instagram pay for 1k followers? ›

Instagram accounts with 1,000 followers make $1,420/month on average and up to $100 per sponsored post. However, Instagram does not pay influencers directly, so you can begin making money whenever you land your first sponsorship deal or join an affiliate program, even if you don't have 1,000 followers yet.

How Instagram pays you? ›

All creators will receive an invoice regardless of how much was earned. A remittance confirms that your payment is issued and deposited to your selected payment method after earning the minimum amount for your product. Both invoices and remittances are sent as a PDF to the email address on record for your account.

Does Instagram pay you for views? ›

How much you earn depends on the amount of views your video gets, or “Monetizeable Plays,” according to Instagram. You'll get 55% of ad revenue generated from each view, paid monthly to your bank account. Turn on In-stream Video Ads and start earning in three steps: Go to Account Settings.

How does Instagram work for beginners? ›

Upload, Edit, and Post an Image
  1. Click the "+" icon at the top-right hand corner. When you tap the “+” icon, you'll be prompted to choose the type of post you want to share. ...
  2. Choose your media file. ...
  3. Add filters if desired. ...
  4. Edit your image if desired. ...
  5. Write a caption and toggle sharing settings.
Feb 21, 2023

How many followers do you need for an Instagram business account? ›

The ability to add links to Instagram Stories isn't available to all businesses, however. You need to have a business profile with 10,000 followers before Instagram gives you access to this feature. Alternatively, you can qualify for this swipe-up feature if you have a verified badge.

How much money for 25k followers on Instagram? ›

According to the Influence.co rate map, most influencers from 10k to 25k followers usually make $100-$250 per post on social media networks, or Instagram in our case.

How many followers does it take to get verified? ›

There is no required number of followers that you need to get verified on Instagram. Having said that, one of the core requirements for getting approved is having a notable account. This means that your account must represent a well-known and highly searched-for person, brand, or business.

How often does Instagram pay you? ›

For most monetization products, payouts are released around the 21st of every month for earnings made in the previous month. For example, earnings made in January will be paid out around February 21st.

When Instagram start paying you? ›

Many Instagram influencers start to make money with under 10,000 followers. Nano and micro influencers have gotten attention from marketers because of their engaged audiences. Instagram influencers share how many followers they needed to get paid and how much they earn.

How to become an influencer? ›

How to become an influencer in 11 steps
  1. Complete basic business tasks. ...
  2. Identify your niche. ...
  3. Get to know your audience. ...
  4. Create your influencer brand. ...
  5. Explore your content strategy. ...
  6. Optimize your online presence. ...
  7. Select your channels. ...
  8. Post unique content on a regular basis.
May 17, 2023

How many views for $100 on Instagram? ›

1,000 to 5,000 views = $50. 5,001 to 10,000 views = $100. 10,001 to 50,000 views = $500. 50,001 to 100,000 = $1,000.

How many views do you need on Reels to get paid? ›

Reels bonus program

Since launching Reels, Meta tested numerous ways for creators to monetize their projects, including the Reels Play bonus program, which pays a “bonus” to anyone whose Reels get at least 1,000 views over a 30-day period.

How do I set up payout on Instagram? ›

Add a payout account on Instagram
  1. Go to Payouts.
  2. Select Update payout method.
  3. Select the type of payout account you'd like to add to your professional account.
  4. Follow the prompts to complete set up. Note: You can have separate payout accounts for each monetization tool.

Should I use my real name on Instagram? ›

Do I use my real name on Instagram? Yes, you can use your real name on Instagram. Especially if your Instagram account is for business purposes. Using real and easy to find username on Instagram is preferable so people can easily look you up.

What should my first Instagram post be? ›

If you choose to go with a photo for your first post, it should be eye-catching and immediately grab your audience's attention. It should also communicate a message, tell a story, or inspire a feeling in your viewer that lets them know what you're all about.

How many times should I post on Instagram for business? ›

Generally, we recommend posting at least once a day to maximize your visibility and engagement. However, if you have more time and resources, you can post multiple times a day, or even several times a week. Experiment to find the posting schedule that works best for you and your followers.

Is Instagram worth it for small business? ›

While having an account is free, you'll need to pay for any ads you run. What are the benefits of using Instagram for business? Using Instagram for business can drive brand awareness, boost sales, and build and track audience engagement. It's an excellent way to find customers where they're already spending time.

Does Instagram pay for likes? ›

The exact amount of payment for likes depends on many factors such as the number of likes, the type of post, the number of followers, and the age of the post. The service may also take into account factors such as follower demographics, post content, and engagement levels.

Who pays influencers? ›

The most common way is getting paid by companies, brands, and services. Typically, they need to create content and get paid by the agreed rate. Some do commissions too — just like in affiliate marketing and collaborations. Another way is through product promotion or displaying ads on their content.

How much money does 5K Instagram followers make? ›

That's exactly what other IG influencers thought before they made an effort to cash in on their Instagram posts. According to CNBC, someone with 5,000 Instagram followers and 308 sponsored posts a year can make $100,000. How much money you make will depend on other factors, sure.

Can I get verified with 0 followers? ›

Keep in mind that there's no exact number of followers you need to have to qualify for a verification badge.

Can you get verified with no followers? ›

As long as you are able to prove that you are a “notable,” or highly searched for, person (or your account represents a widely recognized business or organization), you can get your account verified regardless of your number of followers.

What is the fastest way to get verified users on Instagram? ›

How to get verified on Instagram
  1. You have to follow Instagram's Terms of Use and Community Guidelines.
  2. You have to represent a real person.
  3. You need to represent the unique presence of that person or business (only one account per person/business can be verified)
Jan 19, 2023

What is the minimum followers on Instagram to get paid? ›

While the number of followers you have can be anywhere from 1,000 to 1 million to make money from Instagram, one constant thing is high engagement rates. There's no point in posting content on Instagram if your followers aren't seeing or interacting with it.

What do influencers do all day? ›

She goes on to say, “Those who do this full time focus on creating original content, be it curating photos, videos or even long-form content; they spend a lot of time working to build their branding. This will help them grow their following and create more awareness of their brand to increase the opportunities.”

How many followers do I need to be an influencer? ›

People with followers in the range between 500,000 and 1 million followers on a social network are macro-influencers. Most influencers are micro-influencers with between 10,000 and 50,000 followers. In really specialist niches, you have nano-influencers with fewer than 1,000 followers.

Can I be an influencer without showing my face? ›

If you don't want to show your face on Instagram, that's totally ok. Like I said before, there are plenty of very successful Instagrammers out there who don't show their face.

Which type of Instagram account is best for business? ›

1. Business or Creator Accounts. Instagram puts both business and creator accounts under the same term of “professional accounts.” Unlike personal Instagram accounts, these types have access to special features. Professional accounts have access to Instagram Insights, gift card delivery stickers and the contact button.

Which category is best for Instagram business account? ›

And below are the most popular categories:
  • Advertising/Marketing.
  • Agriculture.
  • Arts and Entertainment.
  • Automotive, Aircraft and Boat.
  • Beauty, Cosmetic and Personal Care.
  • Commercial and Industrial.
  • Education.
  • Finance.

Is it better to start a new Instagram account for business? ›

Should I Go For A Business Instagram Profile Or Not? If you don't intend to use any of the features that come with a business profile, then it makes more sense to stick with your personal Instagram account. The flip side is if you do intend to use any of those features, you will need to switch to a business account.

What are the 4 types of influencers? ›

4 Different Types of Influencers Based on Follower Count
  • #1: Micro-influencers. Number of followers: 5,000 — 100,000. ...
  • #2: Mid-tier influencers. Number of followers: 100,000 — 500,000. ...
  • #3: Macro-influencers. Number of followers: 500,000 — 1M. ...
  • #4: Mega-influencers. Number of followers: 1M+
Oct 7, 2022

What is the downside of Instagram for business? ›

Because social media is all about engagement and making connections, an Instagram business profile may make followers less inclined to engage with you than if you were a personal profile, since they may view your account as promotional. Potential for decreased visibility.

Does a business Instagram account cost money? ›

Instagram business profiles are free to anyone who wants one. We'll teach you how to switch and take advantage of exclusive features. Are you wondering how to get an Instagram business profile? We've got good news: Anyone who wants one can have one.

Can two people use the same Instagram business account? ›

If you own the Page that is connected to your business's Instagram account, you can give other people permission to post or boost your business. Add people to your Business Manager. If you're using Business Manager to manage Page roles, you'll need to assign roles in Business Manager. Add people to your ad account.

Do Instagram business accounts get less views? ›

Disadvantage #1: Less Visibility

Business posts and ads appear lower in users' feeds than posts by their friends and family. By switching to a Business account, you're automatically demoting yourself in the ranking algorithm.

How do I get my small business noticed on Instagram? ›

Here are seven smart tips to help you promote your small business on the platform.
  1. Share High-Quality Content. ...
  2. Experiment with Instagram's Various Features. ...
  3. Leverage the Right Hashtags. ...
  4. Collaborate with Influencers. ...
  5. Actively Engage on the Platform. ...
  6. Encourage User-Generated Content. ...
  7. Monitor Results.
Jan 5, 2022

What is the difference between creator account and business account? ›

Business and Creator accounts have many similarities, but each is geared toward a slightly different user. Creator accounts work well for personal brands and influencers, while Business accounts are meant for brands and influencers who have already built in their monetization strategy.

How often should a business account post on Instagram? ›

For brands that maintain a healthy mix of stories, reels, carousels, and single static images, it's best to post 2-3 feed posts per week. That's the industry standard. If you post in the feed together with the other Instagram content types, you might risk overloading your audience.

Can you see who views your Instagram profile? ›

Can you see who views your Instagram profile? Instagram doesn't allow users to see who views their profile. So if you look through someone's profile and don't like or comment on a post, there's no way for them to know who sees the pictures.

What does a professional Instagram account look like? ›

A professional account has a category label directly below the profile picture. This category will follow the category of your linked Facebook Page. You can opt to display or hide your category label on your profile after setting up.


1. 7 tips for your business to succeed inspired by Disney
(Find Your Voice)
2. Craft Fair BOOTH REVIEW - Ep. 7 - Tips for Vendors
(How to Craft Fair)
(Blaze Media)
4. How to Build a Successful Online Business: Tips and Tricks
(Lucy Griffiths)
5. Instagram Tips and Tricks for any Business (2023)
(HubSpot Marketing )
6. How To GROW On Instagram 2023 | 7 tips no one told you before
(Simply Digital)


Top Articles
Latest Posts
Article information

Author: Neely Ledner

Last Updated: 25/07/2023

Views: 5914

Rating: 4.1 / 5 (62 voted)

Reviews: 93% of readers found this page helpful

Author information

Name: Neely Ledner

Birthday: 1998-06-09

Address: 443 Barrows Terrace, New Jodyberg, CO 57462-5329

Phone: +2433516856029

Job: Central Legal Facilitator

Hobby: Backpacking, Jogging, Magic, Driving, Macrame, Embroidery, Foraging

Introduction: My name is Neely Ledner, I am a bright, determined, beautiful, adventurous, adventurous, spotless, calm person who loves writing and wants to share my knowledge and understanding with you.